Every business is unique. We'll take a deep dive into your business model, future goals, current catalysts and disruptors in the market, industry forecasts and trends to find opportunities for "quick wins" that posiiton you to out maneuver your competitors.
No more guessing at what works - we analyze both your competitors and your industry to see what's working and how well. This growth hacking approach is highly strategic and allows us to make gains in less time and with less resources.
Based on the findings of our deep dive strategy session and competitor analysis we'll create a fully customized editorial calendar. You'll have highly shareable topics that contain high-intent buyer keywords and work to move prospective buyers down your sales funnel.
With all the strategy and research done, now comes the fun part! We execute while you sit back and relax! Your custom workspace is available 24/7 and includes the complete content database, calendaring system, approval process, KPI tracking, and other resources so there's FULL project management transparency and you never have to wonder about project status and results.
This is where we squeeze all the juicy goodness out of the strategy. We'll optimize the content until we hit the agreed upon KPI's. Once that's achieved we amplify it with our secret formula of perfectly timed social media re-purposing, partner website promotion, Web 2.0 links, and social signals so that the search engines are forced to recognize your content as high-value and rank it accordingly.
We're firm believers in the old Peter Drucker adage, "What gets measured, gets improved." Every step of the way we will be working hard to increase your list of prospective buyers and the results of your campaigns. You will receive weekly reports of your progress and each month we will have a team meeting to analyze results and brainstorm pivots if needed. Your success is our passion and we'll never stop raising the bar.
Our in-depth reports go far beyond basic keyword research. We analyze your content to determine how well your content is moving prospects down your sales from inital brand awareness to completing a sale. Each stage is critically important for warming your leads so they KNOW - LIKE - TRUST you. We'll help you create raving fans that buy your products/services AND recommend you to their colleagues.
Curious which post brings in the most leads? Or maybe which article generates the most requests for appointments? We will tell you exactly what is working at EACH stage of your content sales funnel.
Traffic Flow Analysis
How does your paid traffic compare to your social media traffic? Which has the best overall conversion rate? We'll give you clear and actionable data that tells you if your paid traffic spend is worth it, or what you should be doing instead.
SERP Winners/Losers Analysis
Search engine algorithmns are changing daily exposing the winners and losers in each category. We use this data to CAPITALIZE on what is working and getting results and AVOID what isn't working and currently being demoted by SERPS.
"Within 10 minutes, Heather had zeroed in on root-cause problems I’d been oblivious to for months. The marketing angle of my business has shifted to something far more intuitive and effective, and it’s all because of my work with Heather."
CEO, Climb Write
"I had the pleasure of working with Heather to create a new sales funnel for my business, and was struck by how immediately she was able to dial in on what changes I needed to make in order to achieve my goals. Working with her was fun, insightful and extremely helpful. I now feel very clear on what direction I need to take to optimize my lead generation."
Founder, Instant Impact
"Honest feedback that gives you laser focused strategy; narrowing down who is the target audience and how you can serve them and not everyone else; shifted my mindset from feeling like an imposter to 'you actually know a WHOLE lot!!!'"
Owner, The I Do Experience
Sounds about right. SEO is a solid strategy, but it can take a long time to see results. Our approach is far from traditional. We heavily leverage in-depth research, critical analysis and predictive analytics tools to make strategic and educated decisions that are timely. We don't settle for "this is a good keyword" nonsense.
Instead you'll get, "Your competitor is getting on average 50 sales a month from traffic generated from this page with these keywords - we can beat it by creating a pillar content piece that's 3,240 words and has 42 backlinks in a ratio of 20 branded/12 keyword/10 internal." You decide - which advice do you trust more?
Yes! Everything we do is White Hat and fully adheres to each search engines terms of service. We've been doing marketing for over 15 years and have never once had an issue with a site being blacklisted or penalized. We're typically the ones FIXING those short-sighted and foolish mistakes made by other agencies.
Our strategies are designed to produce LONG TERM results. Sure, you might see some fluctuations is your rankings when there is a major search engine update, but we're proactive about limiting the impact. The majority of the time we know about the upcoming update before it's official and have already started to prepare for it.
The high-level rundown is explained in the "Why TheSchuck.Agency Approach is Better" section above.
The exact deliverables will vary depending on your needs, how fast you'd like to see results, and which package you choose. However, a monthly minimum is keyword research, 1 long-form pillar post, 3 cluster posts, and 4 keyword posts along with content creation, editing, management, optimization, amplification and lead generation.
Feel free to visit us at TheSchuck.Agency and you can schedule a Discovery Call there as well.
Our Platform Builder coaching intensive is the perfect place to start if you're currently struggling with defining your personal brand. We take a deep dive into your business and your industry to find timely opportunites that will catapult you to thought leader status.
Week 1: Finding Your Why - and Why NOW
Week 2: Defining Your Brand Framework
Week 3: Architecting Your Personal Brand Platform
Week 4: Platform Building and Outreach
What you walk away with:
• Sense of purpose - you no longer have to feel “lost” online
• Rock-solid personal brand that gets noticed
• Cure for Imposter Syndrome and an instant boost in confidence (hello sales!)
• Roadmap for creating content that drives sales/leads/growth
• Ready-to-execute strategy for being a thought leader in your industry
• Priceless feedback and personalized guidance from a 15+ year branding expert
Interested? Schedule a FREE 20 minute discovery call to see if we’re a good fit and the timing is right.
Social Media Management
Not enough hours in the day? Our social media management add-on ensures you get the maximum benefit from our content amplification system. We focus primarily on Instagram and Facebook, but can
With over 15 years experience as a Marketing Strategist and Fractional CMO, I have helped entrepreneurs generate $300+ million in revenue to date.
I’m not all talk and “guru theories.” As a lifelong entrepreneur myself, I have a deep appreciation for the unique challenges Founders and CEO’s face on a daily basis.
I launched a childrens’ clothing company from my kitchen table with ZERO experience and grew it into a $14 million lifestyle brand that could be found both internationally and domestically in over 500 boutiques and large retailers such as Nordstroms, Barneys New York, Target, JCPenney, Sears, Buy Buy Baby and others. I did this without VC money or a huge team supporting me.
Over the years, I’ve honed my process and have created many other huge “wins” for companies in the consumer product goods (CPG), real estate, healthcare, CBD, e-learning, consulting, and the legal industry to name a few.